BECOME YOUR OWN PR STRATEGIST.

Get Featured in the Press

Grow Your Business

Stop Chasing Yesses. Have the Media Come to You

Are these your 3am thoughts…

✓ You’re starting to find chasing “any client” exhausting - and frankly, few of your projects truly capture your unique design vision. 

✓ But how can you say no to future clients when committing to a specific style feels like financial ruin? 

✓ You know you need press to take your career to the next level. But there just isn’t a spare $4,000/month to hire a publicist, no matter how tempting.  

✓ And plus, you’ve seen how it works: Only designers with celebrity clients get media coverage anyway.

But you wish…

✓ Dream clients would come to you, already drawn to your very specific, one-of-a-kind and extremely non-negotiable design style (because you’re known for it). 

✓ You could afford to be selective in the kinds of clients you work with to bring a sense of joy — not burnout — back into your profession.

✓ You had a website and Instagram full of media logos, linked to published articles featuring your stunning designs, captivating quotes, and your very unique approach to interiors.

✓ You had multiple editors and journalists wanting to feature your images and get your quotes and design insights for their articles in Architectural Digest, House Beautiful, Elle Decor and other leading publications every single week. 

That’s exactly why I created..

So interior designers could get client-attracting press
for their designs in four months or less.   

Stop dreaming of getting featured in the press -- have the media come to you

In-Depth Training Videos

Everything you need to go from unknown to published

Hand-Delivered Press

Get weekly media opportunities personalized to your specific style and vibe

Ultimate PR Toolbox

Pitch templates, contact list & editorial calendars

Live Weekly Zooms With Alex

Never wonder if you’re pitching less than perfectly

Here’s how it works…

The Perfect Publications 

Identify your PR hit list to strategically get your work in front of hot design leads 🎯

01 | BESPOKE YOUR PR PORTFOLIO

YES, AD, House Beautiful and other leading publications are incredibly important. But, what most don't know is that they're only part of a successful PR Portfolio. In order to truly stand out and reach clients outside the design media echo chamber, a diversified and personalized PR portfolio is an absolute must.

02 | BUILD YOUR PR ENGINE

Go from PR unknown to an in-demand design source by learning how, when and what to communicate with editors and writers to ignite career-long media relationships with the BEST publications for your design style, geographic location and career goals. This is the secret to leveraging the  incredible power of press recognition.

03 | CREATE A POWER NETWORK

Connect directly with leading editors during our Zoom Guest Speaker sessions. Editors from AD, Traditional Home, Rue, Southern Home, Sunset and other leading editors routinely join us for intimate, high-information, low-stress conversations for unparalleled access to the top of the masthead.

The Perfect Pitch

Learn how to pitch your projects like a true media insider & noticed by leading editors

01 | PITCH LIKE (BETTER THAN!) A PRO

What most people don't want you to know is it’s the story behind the project that gets you published in the top publications. Learn how to uncover the media gold in your project, whether it’s a kitchen renovation or an entire home transformation. Discover the exact backstories editors always want but rarely receive.   

02 | THE WINNING FORMULA   

Customize our Pitch Templates that give editors everything they need and nothing else. Utter-streamlined, information-packed pitches are required to stand out in the sea of hundreds of pitches. Receive lifetime access to our Pitching Templates as well as customize-able response scripts.

03 | TIMING IS EVERYTHING

Learn exactly when to pitch seasonal and time-specific stories and gain access to our secured vault of Editorial Calendars to send editors the kinds of pitches when they most need them.

The Perfect PR Profile

Mine your media gold to stand out in a crowded industry

01 | BECOME A MEDIA MAGNET

The publicist you hired to get featured in the media? The editor doesn’t want to hear from them, they want to hear from you. So how do you stand out in a busy editor’s overflowing inbox?  It all starts with your “damn good story.”

02 | DISTILL YOUR DESIGN DNA

You’ll learn my press-proven method to identify and distill your very specific Design DNA in three sentences or less to create your own damn good story that instantly engages the media 💪.  (Copywriters charge up to  $5,000 for this.  Why? Because writing is hard. Laser concise language crafting? Even harder.)

03 | STAND OUT IN A SEA OF SAMENESS

Thread that damn good story through every single published quote to create a cohesive, committed and exceptional design narrative that elevates you to the top of your industry ❤️‍🔥 in a way few other PR agencies are even aware of.

The Perfect Placements

Land multiple media wins with handpicked media placements delivered on a silver platter 

🥂 WELCOME TO THE PRESS CLUB 🥂

Where inbound media opportunities are sent your way every single week. 

01 | GET PRESS WITHOUT PITCHING

Access Alex’s personal requests from journalists and editors at AD, Elle Decor, House Beautiful, Wall Street Journal, Good Housekeeping, Better Homes & Gardens and more.  These are hand-delivered to you every single week. (Sometimes every single day!) so that you get multiple media placements without pitching. 🤸🏻‍♂️

02 | LEVERAGE POWER QUOTES

Learn exactly how to “speak media” when responding to designers and editors for quotes. Forget punctuation and perfect grammar! Finding your voice and having fun is what the media wants. Master the art of “sloppy copy” to become a media darling they can’t get enough of. 💃🏼

03 | GET PRESS CREDENTIALED

You’re IN! Within weeks you’ll be building industry cred, forming relationships with editors, and adding those game-changing media logos to your website, Instagram and LinkedIn.

The Perfect PR Powermoves

01 | CONNECT DIRECTLY WITH THE MEDIA 

Here’s an industry secret few understand: Busy journalists and editors tend to rely on a staple of designers for all of their editorial needs. Learn our proven process to become one of their go-to design sources they keep coming back to over and over again. No pitching required (!), just ongoing press for your business. (AKA, More linkbacks, stranger SEO, more editorial real estate for you to reach your next clients.)

02 | NAIL THE 80/20 PR SECRET

Master the art of generating multiple media placements from a single project. 👊🏻  It’s one of our favorite topics ever and you’ll learn exactly how to do this inside The Academy.

03 | TRANSFORM PUBLISHED ARTICLES INTO PAYING CLIENTS  

Learn where, when and how to share your media wins to gain authority and stand out from other designers 🧚🏼‍♀️in your geographical area. Imagine a website full of your published projects accompanied by your strategic quotes that have been prebaked to speak directly to your future clients.

It’s time to make the Perfect PR investment!

 I know that the number one skill required to get published is this: Identifying the story. The story of who you are – your PR bio – and the story contained in every one of your projects — the editorial backstory. 

Right now the media is swimming in a sea of sameness. Homes look similar, pitches use almost identical wording and designers bios are riddled with the same overused, underperforming language.

Editors are dying for something different.

Today I show designers how to identify their media gold, those priceless PR nuggets buried within design projects so that they stand out to the media and get published. But not just with any ole story: With the kinds of press placements and articles that distill your difference, and highlight your particular brand of utter amazingness so that readers become presold clients who know you’re the only designer they’re willing to hire

Unlike 99.99% of publicists out there, I don’t just pitch leading publications, I have also written for almost every last one of them. That “two-sided” media coin of both PR and Journalism gives members the winning edge. My editorial contacts mean that every single week writers and editors from the biggest publications come to me directly looking for quotes, insights and images which are then white-glove hand-delivered to  the women in the PR Collaborative.

They come to us because they know the Collaborative designers have been pre-vetted with a journalist’s eye for being mega-talented, deadline-ready and entirely exceptional. 

This is what allows us to land massive amounts of published digital and print articles for a relatively small number of female designers.

  • “Anyone who joins The PR Collaborative will gain great skills and learn to get multiple media hits off each project, amortizing their photography investment."

    🎓 Andrea May, The Academy Class of 2021

  • “Alex is a leader and a champion for women entrepreneurs. She goes above and beyond to get you where you want to go."

    🎓 Erica Thompson, The Academy Class of 2020

  • "The PR Academy gave me tangible tools and methodologies to find my voice and walked me through how to make meaningful connections with editors."

    🎓 Nureed Saeed, The Academy Class of 2022

It’s time to make the Perfect PR investment!

Plus, Join Today for These Juicy Bonuses

Ultimate Who’s Who Media List

A constantly updated media list with 250+ writers and editors at the top design publications (worth more than $3000 )

On-Demand Press 

A step-by-step guide to self-publishing your work for instant (as in right now) media wins. (Worth more than $2000)

White Glove Guidance 

Access to Alex’s editing and PR services to ensure your projects stand out and get noticed by writers and editors (Worth $4000/month!)

It’s time to make the Perfect PR investment!

 FAQs

  • When you apply, I learn about your business and confirm that your work is press-worthy. Does that mean all of your projects are going to be super press-worthy? Most likely not. But you can count on me to tell you which projects have press potential and which don't. And why! So you can learn to become your own PR strategist. There is no gimmick here. When you join the PR Academy, you will get the right press.

  • All course materials — videos, templates and workbooks — are neatly organized in your personal PR library. You’ll get immediate and lifetime access to the material and all future updates (Academy Students & Alum will always get the most up-to-date access and information).

  • Unlike other PR firms, PR Academy has created a proprietary pitching method, one that allows you to generate multiple media placements for your most press-worthy projects. This ensures that you don't go out of order get very much PR success! You learn the incredible process of strategic pitching in a proven method that allows you to be featured in local, national, and even international publications.

  • I used to be one of them, and I know how tired (and overwhelmed) I was by the intense amount of emails I got every day. Now, the top editors and writers come to me because it allows them to streamline their process and get the projects that make THEM look good. Not only do I give you access to the editors, but I train you how to pitch to perfection. Both Tier 1 and 2 get access to my media list

  • I’ll be straight with you: if you’re driven to get the best media placements, it’s going to take time. This isn’t an overnight success situation. Depending on which tier you choose, the timing will vary. But I suggest carving out about 2-3 hours/week if you really want to see progress.

  • That’s where I come in. As a 20-year journalist, I have written thousands of articles and pitches. During Office Hours, bring in your “sloppy copy” and I will live rewrite for you, showing you how to transform what you already know into “media speak” so that your expertise, insights and ideas can be seen in location, national and even international publications.

It’s time to make the Perfect PR investment!